You are your Sound

You are your SOUND 

Ed note: "Your conviction is to the audience what an habitat is to an animal. They thrive on it." ~ Obajowo Jimmy Michael 

As an artist, there is an enormous value placed on your trade, and it is primarily orchestrated for service. Whether you sing, play solo, in a band, or in a community choir, you have been given the responsibility to create an emotional experience, to bond and help others bond.

Your sound is a living spirit and it is a reflection of your character. In it lies the power to create and a gift ravishing to the mind. However, a lot of people have lost the richness of their sound to the pursuit of rewards. Most chase after accolades at the expense of their identity and eventually get lost in the mix. 

In recent times, I've been left to imagine what my life would be without quality and effective sound, how I would be able to communicate my heart-impressed-messages to my audience. If they would accept me for who I truly am or ask for more.

A piece of advice, prepare for every presentation, as though your life depends on it. Let your notes, chordal movements, choral parts, riffs and runs, and most importantly, your message inspire at least one person in the audience somehow.

Fine tune your sound and realize that you do it for a reason, whatever your reasons, do it that it might influence someone else. If so, you have done your bit. For your SOUND is for influence and not affluence.

As consistent as a designer dress

^{Ed note: "Consistency is a critical building block for trust. It is directly relational to time, and if deployed effectively, comes in handy in winning over the hearts of consumers in-and-out of season".}

If any one told me some years ago that I'd ever market a brand or offer my carefully collected thoughts on metrics employable to promote a brand, I'd have told the person to buzz off.

At a time, I worked under the social media marketing department, where along with other members of the team, I provided brand's online presence sentiment, generated and distributed strategic contents via different channels and kept a tab on clients.

Overtime, I realised that one's ability to execute plans aptly and provide consumers with much needed information CONSISTENTLY, increased returns and  eventually organisational growth.

_{Just as a fabric is cut after a unique pattern and neatly knitted in the same order to make a branded dress, finding and expressing consistency in one’s business is a prerequisite for SUCCESS.}

In order to build a brand whose appeal cuts across all platforms, you need to adequately remind the consumers of how effective and dynamic your brand is. Also, the quality of the services rendered per time, needs to be near-perfect with no compromise.

An effective brand need show some level of connection with her consumers, some relationship that exceeds prices and returns. Wherefore, planting trust which equates loyalty in their hearts.

Device a platform that would allow them see your brand for what you want them to, that is a: 

Durable,

Available, 

Cost-effective, and

Consumer-friendly brand.

At this point, you can hardly get it wrong, especially when you keep at the back of your head that the market is better approached with a win-win campaign than otherwise. For nobody wants to be taken for a ride.

P.S: this year, I’d advice that you strive for excellence and a good name, as with this two, it’ll be impossible to kick you out of the picture.

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I am Obajowo Jimmy Michael, a Christian|Writer| Social media analyst| Musician| and a Geneticist by discipline.

Follow me via @mrjimmymichaels on Twitter, Instagram and do visit www.jimmymichaelwrites.blogspot.com to see a bit of my world.

Cheers!